Boutique KiwiSaver manager Generate has ticked over $200 million in funds under management.
It grew by 3000 members in the last quarter – faster than some of the bank-owned schemes.
Chief executive Henry Tongue said one of the key points of difference was that Generate advisers helped their clients understand KiwiSaver’s benefits and to find a fund that suited them.
He said clients found the process valuable and many moved out of default funds into more age- and risk-alternative options.
Generate has a lower percentage of members in conservative funds than the market as a whole.
Tongue said he was grateful to advisers and Generate’s members for their support in reaching the $200m milestone.
“The level of growth stemming from ‘word of mouth’ has been phenomenal and we are working harder than ever to keep up the high level of service.”